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LOVED BY BOLLYWOOD ACTRESSES, INDIA’S FIRST CINEMA INSPIRED FASHION BRAND DIVA'NI MAY GET A GOLDEN CROWN

Diva'ni is the first cinema-inspired ethnic wear brand in India. Built on a dream of the legend Shri Yash Chopra, who believed that women were god's most beautiful creation and took proud in presenting their most primal form to the silver screen. In the same essence Diva'ni also brings out the diva in every woman, giving her the freedom to wear her mind, expressing her innermost feelings. Diva'ni is freedom, inspired by fashion, film and femininity.

Started by Yash Raj Films & KBSH Private Limited in 2013, Diva'ni has quickly become the most loved label by Bollywood actresses as Parineeti Chopra, Anushka Sharma, Richa Chadda, Vaani Kapoor and other many muses of Bollywood. Now the brand boasts of its flagship boutiques in Mumbai and Delhi and has big plans for future, including its couture luxury boutiques & international footprint.

With two years in operations, Diva'ni is progressing for a two-fold expansion strategy - In-Film styling & couture vertical respectively. The brand is now all set to launch its couture flagship boutiques in 2016-2017 & expand internationally via external boutiques. You will also see designed elements and styling by Diva’ni in SRK's FAN (April 2016) and as we read they also launch YRF's First Digital Film (BANG BAAJA BARAAT) that was recently unveiled at MAMI. We are pleased to know and report that Diva'ni will take part in the Luxury Lifestyle Awards Asia 2016 as a nominee for the Best Fashion Designer award.

The lovechild of the movie giant Yash Raj films and ethnic fashion mogul KBSH, Diva'ni aspires to create something awe-inspiring. The brand today stands proud with its four verticals mainly Retail| Couture| Film Styling| Celebrity wardrobes. With over 500 zardozikars (master craftsmen) spread over Lucknow & Delhi and more than 100 Benarasi looms with approximately 400 weaver base and hand paint artisans Diva'ni brings forth the authentic Indian Fashion with a flavour of Diva'ness. Diva'ni products are known for being handcrafted and its niche lies in traditional Indian craftsmanship & use of wires made in real gold, silver and platinum plating.

With the knowledge of traditional crafts, love for drama and a penchant for uniqueness, it designs & ensembles urge every woman to discover the diva in her that makes her unique and special.

Being the pioneer of this unexplored field, that is cinema-inspired fashion, Diva'ni has a goal to emerge and then establish itself as the flag-bearer of a new niche of Indian fashion.

As a custodian and connoisseur, Diva'ni aims to revitalize the handiwork and crafts of the Indian artisans, which is a reflection of our rich Indian heritage. Diva'ni works closely with weavers and craftsmen from the remotest regions of the nation to conserve and promote the crafts.

The huge demand for Indian designs globally has created a strong need for a brand like Diva'ni, which understands traditional handloom and crafts along with necessary expertise in the field of textile and designing. With its scintillating shows, skillfully designed collections, and grand exhibitions, Diva'ni is playing a vital role in taking luxury ethnic fashion global.

www.divani.co.in

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